Home/Website Optimisation
Website optimisation · SEO · performance

More from what you've already built.

Technical audits, Core Web Vitals engineering, SEO, and conversion optimisation — turning an underperforming website into your strongest growth asset.

Site audit · sample-client.com
98Performance
100SEO
96Accessibility
100Best practices
Core Web Vitals · last 28d
LCP1.2starget ≤ 2.5s
INP84mstarget ≤ 200ms
CLS0.04target ≤ 0.1
Indexed · 248 of 251 URLs● Healthy
Our Clients

Trusted By Leading Caribbean Brands

Island Gold Realty
ICBL
Escape Developments
DLS Brokers
Atlantic Watersports
NHC
ADMC
Poinciana
Office Supplies Inc.
Sunkiss Caribbean
GT Automotive
Corp-EFF Insurance
Terrific Tiles
Island Gold Realty
ICBL
Escape Developments
DLS Brokers
Atlantic Watersports
NHC
ADMC
Poinciana
Office Supplies Inc.
Sunkiss Caribbean
GT Automotive
Corp-EFF Insurance
Terrific Tiles
Why it matters

What's holding your website back?

Without proper optimisation, even a well-designed website quietly costs your business growth every day.

  1. 01
    Visitors arrive but leave without converting
    Traffic without conversion is a leaky funnel you're paying to fill. We find where the holes are.
  2. 02
    Marketing campaigns drive traffic your site fails to capture
    Your ads are pouring water into a broken bucket. We fix the bucket, the ROAS follows.
  3. 03
    You lack the visibility to know what's working
    Without measurement, every decision is a guess. We build the measurement, then guide the decisions.
  4. 04
    Growth decisions are made on intuition rather than real data
    We replace assumption with evidence — and evidence with continuous, compounding optimisation.

We turn that uncertainty into clarity — and that clarity into action.

Get your free website audit
What's included · 06

A complete optimisation toolkit

One engagement covers everything that determines whether your site attracts, engages, and converts.

01
Website Audits & Diagnostics

Comprehensive technical, UX, and conversion-path analysis that pinpoints exactly where your site is leaking value.

02
Search & AI Optimisation

Technical SEO, content alignment, schema, and conversational/AI-search readiness — found wherever your customers look.

03
UX & Speed Enhancements

Mobile-first improvements, page-speed engineering, and friction reduction across the user journey.

04
Analytics & Conversion Tracking

GA4, Tag Manager, server-side events, heatmaps — full visibility into how users actually behave.

05
CRM, API & System Integration

Connect your site to your CRM, payment, booking, and marketing automation stack — no more isolated tools.

06
Content Review & Optimisation

Copy auditing aligned to how visitors actually think, search, and decide — pages that earn their place.

Framework · 04 stages

Analyse. Optimise. Track. Refine.

A structured, iterative approach to continuous website performance improvement — gains that compound, not one-time spikes.

Step 1
Analyse

Diagnose the leaks

A comprehensive audit of your site's technical health, user behaviour, search performance, and conversion paths — identifying exactly where improvement is needed.

Step 2
Optimise

Targeted improvements

Targeted improvements across speed, SEO, UX, and conversion architecture — implemented based on audit findings and aligned to your business goals.

Step 3
Track

Measure what changed

Precise analytics ensuring full visibility into how your website performs and how users interact with every key element.

Step 4
Refine

Compound the gains

Continuous testing and adjustment based on real data — compounding gains over time so your website performs better month on month.

Client results

Visibility gained. Conversions earned.

What optimisation delivers when the brief is precise and the measurement is honest.

Meridian Legal Group
4.7×
Organic lead volume · 6mo

"We had a site that looked fine. Strategiex audited it and found eleven conversion leaks — three of them were killing most of our inbound leads. Six months later, our organic enquiries are nearly five times what they were."

CH
Claire Hutchinson
Managing Partner, Meridian Legal Group
Shoreline Properties
2.1s → 0.9s
LCP improvement

"The technical audit identified a 4-second load time on mobile that was killing our Google Ads ROAS. Strategiex fixed the core web vitals, rebuilt our tracking, and our cost-per-lead dropped 41% in the first month."

RP
Ravi Persad
Sales Director, Shoreline Properties
Nexus Fintech
+61%
Conversion rate · landing pages

"We were driving traffic with paid media but not converting it. Strategiex rebuilt our conversion architecture — new page hierarchy, new CTAs, proper GA4 events. Our conversion rate went from 1.8% to 2.9% in 90 days."

JB
Jordan Blake
Growth Lead, Nexus Fintech
Frequently asked questions

Answers, before you ask.

A comprehensive review of technical health, Core Web Vitals, SEO, UX, conversion paths, and tracking accuracy. Every finding is prioritised by impact — so you know exactly where to invest first to get the fastest return.

5 business days from access granted to report delivered. The audit covers technical, SEO, UX, and conversion architecture — one ranked document with findings tied to metrics and estimated effort.

Yes. Our initial audit is complimentary and comes with no obligation. It's how we establish what's holding your site back — and show you, in concrete terms, what optimisation would deliver.

Identifying and resolving the specific issues affecting your LCP, INP, and CLS scores — image optimisation, render-blocking resources, layout shift causes, and server response time. We target 95+ Lighthouse scores on every page.

Yes. GA4 configuration, Google Tag Manager, conversion event tracking, server-side events (for iOS signal accuracy), and heatmaps. Full measurement infrastructure — so your reporting is accurate and your decisions are grounded in real data.

In most cases, yes. Optimisation is usually faster and more cost-effective than a rebuild. We identify targeted improvements — technical fixes, UX adjustments, conversion copy — that move the metrics without starting from scratch.

We structure your content so it can be cited by AI-generated search results — clear page structure, schema markup, conversational query alignment, and E-E-A-T signals. Search behaviour is shifting; your site needs to be ready for how people actually find things now.

Ready to find out what your website is actually costing you?

Free audit. 5 business days. One ranked document — no obligation.

Get your free audit See all servicesStrategy session · 30 min · 0 obligation