Aether Software
68%
CAC reduction · 6mo
"We'd been burning budget on the wrong channels for two years. The diagnostic identified it in 5 days. The roadmap fixed it in 90. I wish we'd done this sooner."
DC
Dominique Cadogan
CEO, Aether Software
Growth strategy · consultancy
Strategy built on evidence. Not intuition.
Growth diagnostics, strategy audits, market research, and fractional CMO support — for businesses that want the math behind the decision.
Growth diagnostic · sample brief
Findings · top 4
CAC up 38% YoY, attributed to channel mix
Site CWV failing on mobile · LCP 4.1s
Branded search +12% · undermonetised
Email open 31% · healthy, scale list
Recommended priority
01Fix · CWV / LCPWk 1–2
02Rebalance · channel mixWk 2–4
03Build · branded search funnelWk 3–6
04Scale · email programmeWk 6–12
Diagnostic · 5-day turnaround● Ready
Our Clients
Trusted By Leading Caribbean Brands
What we deliver
Clarity, direction, and the math to defend a decision.
We work as an embedded growth advisor — not a slide-deck consultancy. Strategy audits, market research, and performance analysis that give you the clarity to make confident decisions, uncover opportunities, and build for sustainable growth.
- 01Growth diagnosticA 5-day deep dive across acquisition, conversion, retention, and infrastructure — one document, one priority list.
- 02Strategy auditIndependent review of your current marketing strategy — what's working, what's wasting, what to do next.
- 03Market & audience researchQuantitative and qualitative research that grounds strategy in evidence — not assumption.
- 04Growth roadmapA 12-month plan sequenced by impact and effort — with the numbers you'll be held to attached.
- 05Marketing automationTooling strategy and implementation across CRM, lifecycle, and lead nurture — built once, owned by you.
- 06Fractional CMO supportEmbedded senior leadership when you need the seniority but not the salary. Quarterly or monthly retainer.
Engagement formats · 06
Pick the depth that matches the decision.
From a one-week diagnostic to a fractional CMO retainer — the same standard of rigour across every format.
01
Growth diagnostic
5-day audit across acquisition, conversion, retention, infrastructure. One document. One ranked priority list. No upsell.
02
Strategy audit
Independent review of your existing marketing strategy — surfacing wasted spend and unmissed opportunity.
03
Market research
Audience interviews, segmentation work, competitive analysis, and category sizing — done by humans, not by tool.
04
Growth roadmap
12-month sequenced plan. Quarter-by-quarter milestones. Numbers attached to every bet.
05
Marketing automation
Stack architecture and build-out across CRM, lifecycle, and lead-nurture systems — yours to own when we're done.
06
Fractional CMO
Embedded senior leadership without the full-time hire. Quarterly objectives, monthly check-ins.
How we work · 04 stages
Listen. Diagnose. Prescribe. Embed.
The discipline of a growth practitioner — not a slide-deck consultancy.
Step 1
Listen
Frame the question
What decision are you actually trying to make. We refuse engagements until we understand the question well enough to answer it.
Step 2
Diagnose
Data + interviews
Quantitative dive into your accounts, plus interviews with the operators who know what the data doesn't show.
Step 3
Prescribe
Ranked recommendations
One document. Ranked by impact and effort. Numbers attached. No 80-slide deck nobody reads.
Step 4
Embed
Execute alongside
Where helpful, we stay on to execute the priorities ourselves — or we hand off to your team with the plan.
What you get
Deliverables, not decks.
Every engagement produces working documents — not 80-slide presentations that get filed and forgotten.
01
Diagnostic document
One ranked list of findings, each tied to a metric, an opportunity, and an estimated effort. Plain language. No jargon.
02
Growth roadmap
Quarter-by-quarter plan with milestones, owners, and budget — ready to drop into your operating cadence.
03
Tracker
A live dashboard tracking the metrics the roadmap is meant to move — so progress is visible without a meeting request.
04
Quarterly review
Standing 90-minute review of what worked, what didn't, and what the next quarter will look like.
Client results
Decisions made with evidence. Growth that follows.
What changes when strategy is built on data — not assumption.
Coral Reef Insurance
3.2×
Lead quality improvement
"They came in, asked better questions than we'd asked ourselves, and came back with a plan that actually reflected how our customers buy. No fluff. Just the math."
MS
Michael St. Hill
Managing Director, Coral Reef Insurance
Eastpoint Health
47%
Patient acquisition cost ↓
"As our fractional CMO, they gave us the senior thinking we needed without the full-time overhead. Our marketing went from reactive to genuinely strategic for the first time."
DS
Dr. Simone Clarke
Operations Director, Eastpoint Health
Frequently asked questions
Answers, before you ask.
A growth diagnostic is a 5-day audit of your acquisition, conversion, retention, and infrastructure — delivered as one ranked document with every finding tied to a metric and an estimated effort. Pricing depends on business size and scope. We'll give you a clear number in your first conversation.
We don't run campaigns or sell retainers by default. We work as an embedded strategic advisor — our job is to give you the clarity to make confident decisions, not to keep you dependent on us. Every engagement produces documents and frameworks you own outright.
An independent review of your current marketing strategy: channel performance, spend efficiency, audience alignment, messaging clarity, and competitive positioning. We surface what's working, what's wasting, and what to prioritise next — with the data to back every recommendation.
A 12-month sequenced plan, quarter by quarter, with milestones, owners, budget guidance, and the metrics each initiative is expected to move. Every bet has a number attached to it — so progress is visible and accountability is built in from day one.
Embedded senior marketing leadership without the full-time hire. Typically a quarterly objective-setting session, monthly check-ins, and availability for decisions in between. You get the seniority and accountability of a CMO scaled to what your business actually needs.
Yes. Our deepest market knowledge is Caribbean, but we work regionally and internationally. For brands targeting Caribbean audiences from abroad, our local insight is often a genuine strategic advantage.
With a focused strategy session — a conversation where we learn about your business, the decision you're trying to make, and what evidence you'd need to make it confidently. From there we'll propose an engagement format and scope before any work begins.
Ready to know exactly where your next 30% of growth is?
A focused strategy session is where every engagement starts. 30 minutes. No slide deck. No obligation.